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Social Listening

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   The Brand I selected is Wingstop. Wingstop has garnered a significant amount of attention and feedback from customers, especially regarding its menu and overall dining experience. Many people rave about the variety of flavors available for the wings, which range from classic options like lemon pepper and buffalo to more unique offerings such as garlic parmesan and mango habanero. Customers often highlight the quality and freshness of the wings, noting that they are consistently crispy, flavorful, and well-cooked. In addition to the food, Wingstop’s service is frequently praised. Many reviews mention friendly and efficient staff, which enhances the overall experience. The atmosphere of the restaurants is commonly described as casual and inviting, making it a popular choice for gatherings with friends or family. What stands out about Wingstop is its commitment to providing a specialized wing experience. The brand focuses solely on wings, which differentiates it from many othe...
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Marketing in the news

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  I choose this article because it interest me how the world is pushing more and more for everything to be digital. I remember carvana starting something similar like this where you would place a order online and they would hand deliver it to your house. So it's cool to see that big brand names like Amazon are taking over this idea. Hyundai Motor Company is launching a marketing campaign titled “Add to Cart,” highlighting its partnership with Amazon Autos, allowing customers to purchase cars through the Amazon platform.  E-commerce Growth: The campaign highlights the increasing reliance on online shopping, particularly accelerated by the COVID-19 pandemic. Consumers are more comfortable making purchases through digital platforms, leading to a surge in e-commerce sales. Convenience and Speed: The emphasis on the “Add to Cart” feature underscores the importance of convenience in the shopping experience. Consumers prioritize quick and easy purchasing processes, and campaigns that...
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About me

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       Hello All, My name is Ezequiel Gonzalez but I like to go by Zeke. Im a 2nd year student dual enrolled with OSU and LBCC and im the youngest sibiling.  As a marketing major, I was drawn to this course because I recognize the powerful intersection between storytelling and brand engagement. In today’s digital landscape, compelling narratives are essential for capturing audience attention and fostering brand loyalty. I feel like this course would help deepen my understanding of effective communication strategies and content creation, particularly in how to leverage multimedia platforms.  Yes, I am a marketing major. I chose this path because I am fascinated by the dynamics of consumer behavior and the strategies that drive effective brand communication. I enjoy exploring how different marketing techniques can create meaningful connections between brands and their audiences. I’m really excited about diving into digital marketing and how brands engage with...
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